Pioneering Healthcare in Brazil

Rio de Janeiro radiologist Romeu Domingues, MD, faces considerable logistical and entrepreneurial challenges: How to create a unified corporate culture across the 26 brands of DASA, the largest diagnostics company in Brazil and Latin America.

Created through the fusion of some of the most traditional Brazilian laboratories and imaging providers, DASAs team includes over 20,000 employees and more than 2,000 doctors. They perform tens of millions of exams each year. Dr. Domingues, who heads DASAs administrative council, describes his vision for the company and how a strong partnership with Siemens helps to achieve his goal of an innovation-based, high-quality, and high-productivity corporation.